Dr. Michael C. Glafkides

Editorial site for a plastic surgery practice

Client

Year

2025

Discipline

Art direction, Frontend, Motion

Status

shipped

A surgical practice that needed to read like a fashion title rather than a clinic. Cinematic layouts, organic image masks and parallax, built to make an appointment feel like a decision rather than a transaction.

Built with

Next.js
Framer Motion
Custom SVG masks

The interesting part

01
Vogue-inspired layouts: generous whitespace, asymmetric grids, imagery cropped into organic ovals and curves.
02
Paper-grain and noise textures throughout so the screen doesn't read as flatly digital.
03
Motion is used only on entrance and only once — restraint is the luxury signal.